Palita Lungchukiet, CEO, Bumrungrad Personnel Development and Training Center

What was the most significant change/evolution your respective industry underwent in 2024?

The healthcare industry saw a paradigm shift in consumer perspective, moving from a focus on "sick care" to a more proactive emphasis on "health care." Maintaining a healthy life has become a dominant topic across stakeholders—policymakers, hospital leaders, care providers, and consumers. Longevity medicine and lifestyle medicine have emerged as key trends, addressing not just lifespan but healthspan. The objective is to minimize the period of declining health at the end of life and maximize functional wellness, ideally allowing individuals to live healthily until death, minimizing or eliminating prolonged illness.

In terms of your respective industry, which industry/market trend are you betting big on for 2025?

The focus for 2025 is likely to center around the integration of precision health initiatives and digital health technologies. This includes:

Personalized Wellness Programs: Tailored interventions combining mult-iomic data, biomarkers, and lifestyle analytics to create individualized plans for longevity and healthspan optimization.

AI in Preventive Care: Leveraging AI to predict and prevent diseases by analyzing large datasets, offering early interventions before symptoms manifest.

Consumer-driven Health Ecosystems: Growth in consumer engagement through wearables, health apps, and subscription-based preventive care models, encouraging individuals to take ownership of their health journey.

These trends collectively aim to transform the healthcare narrative from reactive to preventive, empowering both providers and consumers to align with the evolving "health-first" mindset.