What will happen to marketing in the age of AI?

By: Jessica Apotheker

In her captivating TED talk, Jessica Apotheker, global chief marketing officer of Boston Consulting Group, emerges as a visionary marketing expert. She oversees a worldwide team and advises CMOs as a seasoned leader, concentrating on developing data-driven marketing agendas and leveraging AI technologies.

Jessica explores the disruptive influence of AI on marketing in her TED talk, predicting a paradigm change. She digs into the data-driven progress, showcasing ChatGPT's 40% increase in right-brain function. She emphasizes the need of fostering individual capabilities while advocating for a deliberate balance of AI and human innovation.

Quote: "Cultivate what you're good at; that will be your superpower." This highlights her essential message about handling the dynamic convergence of AI and marketing.