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Empowering Women: Enhancing Employee Engagement, Well-being, & Retention

By: Betul Yalcın Emlek, Chief People Officer, Yum! Brands KFC MENAPAKT & CIS | Sunday, 21 July 2024

Betul Yalcın Emlek is an HR leader who aligns business vision with strategic, innovative HR initiatives to enhance employee engagement, diversity, inclusion, and performance. Adept at implementing programs to boost profitability, drive company culture and manage change, she also leads high-performing teams in a multinational environment with a strong business partnership model.

In a recent conversation with the Global Woman Leader Magazine, Betul discusses crucial structural changes and support mechanisms for sustaining women's leadership in male-dominated industries, emphasizing leadership's role in fostering psychological safety and empowerment. She highlights critical metrics to measure and sustain these efforts, balancing qualitative and quantitative data.

What structural changes or support mechanisms do you think are crucial for sustaining women's leadership development and career progression, particularly in industries traditionally dominated by male leadership?

To sustain women's leadership development and career progression, especially in male-dominated industries, structural changes and support mechanisms are paramount. However, before adopting structural changes and support systems, I believe male leaders' allyship to break existing biases and barriers, along with their sponsorship to create better experiences and pivotal opportunities for women, is crucial.

In male-dominated industries such as technology, where female representation is 25%, or construction, where this ratio drops to 10%, or our industry QSR where at ground female representation sits at 26%; real transformation requires leaders to fully own accountability. They must foster an inclusive culture with deep awareness, acknowledgment of differences, and collective action to harness the power of one into the power of all.

Organizations should embed fairness and equal opportunities for women into their DNA, reflected in everyday practices and processes, starting with equitable pay structures and inclusive policies. If there are different pay structures for women and men for the same job, no maternity rooms for new moms, or no flexibility in working arrangements, amplifying women's leadership becomes difficult.

Moreover, incorporating an inclusion lens in the employee life cycle through competency-based hiring, clear pathways for career advancement, succession planning, and targeted leadership programs, including coaching and mentoring opportunities, is essential.

Consistency in these everyday practices, rather than intensity, is key to unlocking transformation and sustaining women's leadership development and career progression.

These structural changes not only support women's leadership development but also enhance overall employee engagement, well-being, and retention by creating a more inclusive and supportive work environment.

In your opinion, what role should leadership play in terms of fostering a culture of psychological safety and empowerment for women within an organization? How can this be effectively measured and sustained over time?

For me, leadership sits at the core of cultivating a culture of psychological safety and empowerment for women within an organization by setting a clear example and actively demonstrating a high level of commitment to inclusion, equity and belonging.

Firstly, leaders must create a safe place and brave space where women feel comfortable being themselves and voice their ideas, concerns, and perspectives without fear of judgment. This involves actively listening to women, putting empathy into action, and ensuring that their contributions are valued.

Another big barrier in front of women empowerment is glass-ceiling - invisible barriers and systemic biases that prevent women from advancing to senior positions and higher levels of authority within organizations. By actively addressing and eliminating the glass ceiling, leaders can create more equitable opportunities for women. Establishing support networks and special programs tailored for women also plays a significant role. These initiatives provide opportunities for unlocking the real potential through peer support, life skill trainings, mentorship, and career guidance.

Recognizing and rewarding behaviors that promote psychological safety and empower women is another important aspect. This can include public acknowledgment of inclusive leadership practices or incorporating assessments of contributions to creating a supportive culture in performance evaluations.

To effectively measure and sustain women inclusion and empowerment, organizations can implement several key strategies. Regular feedback mechanisms, such as anonymous surveys, 360-degree feedback or structured focus groups, and interviews, implementation of psychological safety index or diversity metrics and dashboards related to hiring, retention, promotion rates, and representation of women at all levels can provide valuable insights.

Ultimately, leadership is critical in integrating principles of psychological safety and empowerment into the organization's core values and everyday practices to ensure long-term sustainability. By consistently applying these strategies and demonstrating a steadfast commitment to inclusivity and respect, leadership can foster a culture where women feel psychologically safe and empowered to contribute their best work.

In your view, what are the most critical metrics or indicators that business leaders should track to gauge the effectiveness of their efforts in promoting women's leadership and empowerment? How do you navigate the balance between qualitative and quantitative data in this context?

Women's inclusion is a journey with its share of hills and valleys, and tracking the effectiveness of efforts in this journey requires both the science and art of data and insight.

One of the biggest mistakes leaders make is focusing solely on women's representation as the only metric of inclusion and empowerment. While many global organizations use women's representation ratios as a KPI, this metric alone is not sufficient. While it may attract more women in the short run, without effective engagement and retention strategies, organizations risk losing talented women in the long term. Women's inclusion is an inside-out journey that necessitates a specific focus on women's daily workplace experiences.

Therefore, leaders should consider metrics such as women's retention and promotion rates, pay equity, employee engagement surveys, leadership program participation ratios, alongside representation metrics. Balancing qualitative and quantitative data is essential in this context. Quantitative metrics provide measurable benchmarks and trends that indicate progress and areas needing improvement. They offer clarity on numerical outcomes. On the other hand, qualitative data, such as focus groups and interviews with women, men, and mixed groups, cultural audits, case studies, and success stories, provides deeper insights into the experiences, perceptions, and motivations of women within the organization. This qualitative data helps contextualize the quantitative metrics by uncovering the underlying factors influencing women's leadership and empowerment.

Navigating this balance involves integrating both types of data to form a comprehensive understanding of the effectiveness of initiatives. For example, while quantitative data may show an increase in the percentage of women in leadership roles, qualitative insights from engagement surveys may reveal persistent challenges in workplace culture or career development opportunities that need attention.

This integrated approach ensures a well-rounded assessment that informs strategic decisions and fosters a supportive environment where women can thrive and contribute to organizational success.

In the rapid pace of technological advancements, how do you integrate digital tools and platforms to enhance employee experience, particularly for women, while ensuring inclusivity and accessibility?

In the dynamic realm of technological progress, especially with the gradual integration of AI, harnessing digital tools and platforms to elevate employee experience, particularly for women, demands a nuanced approach that champions inclusivity.

Strategic deployment of digital tools can indeed revolutionize workplace dynamics. For instance, offering flexible or fully remote work arrangements through platforms like Microsoft Teams and Zoom enhances work-life balance. Seamless remote collaboration is facilitated through tools like Google Workspace and Slack, while project management thrives with solutions such as Monday.com. Personalized learning avenues, such as LinkedIn Learning and Coursera, empower continuous skill development, complemented by wellness support from apps like Headspace and Calm.

To ensure inclusivity for all, these deployments need a thoughtful approach. Organizations should define their purpose to promote flexibility, ease, relevance, and distinctiveness and communicate their purpose clearly to their employees. They should assess, select, and design the right tools for their diverse group’s needs with user-friendly interfaces to minimize barriers. They should ensure accessibility for all with 7/24 IT support and focus on continuous improvement through regular tests and feedback. Moreover, they should update their policies and procedures accordingly to provide clear guidance and templates to keep high productivity.

Amidst the integration of digital tools, maintaining a culture of community, collaboration, creativity, and celebration remains pivotal for fostering high-performing teams and ensuring a supportive workplace environment.

Considering the increasing focus on mental health in the workplace, how can HR leaders best integrate comprehensive mental health support into their employee well-being initiatives without compromising confidentiality or effectiveness?

In the evolving landscape of workplace priorities, the focus on mental health has become increasingly prominent, prompting us - HR leaders to integrate comprehensive support into employee well-being initiatives while preserving confidentiality and ensuring effectiveness. A successful strategy begins with cultivating an organizational culture that normalizes mental health challenges through open communication and leadership advocacy.

Training programs play a pivotal role in equipping managers and employees alike with the knowledge and skills to recognize signs of mental distress and respond empathetically. By fostering awareness and understanding, organizations empower their workforce to support colleagues in navigating mental health challenges sensitively and effectively.

Organizations should implement confidential channels for mental health support, such as Employee Assistance Programs (EAPs) or partnerships with external counselors. These resources provide employees with private avenues to seek professional help without fear of judgment or disclosure.

Developing clear and inclusive policies is also crucial. HR should articulate support mechanisms such as flexible work arrangements, mental health days, and access to therapy or counseling services. These policies should be communicated transparently and made readily accessible to all employees to ensure they feel supported and informed.

Integrating mental health into broader wellness initiatives reinforces its importance as a cornerstone of overall well-being. Programs promoting mindfulness, stress management, and emotional resilience, complemented by resources like wellness apps or workshops, offer holistic support that addresses both physical and mental health needs.

As always, leadership commitment is essential in fostering a culture where mental health is prioritized and supported from the top down. By visibly championing mental well-being initiatives, organizational leaders not only set an example but also cultivate an environment where employees feel valued, respected, and empowered to thrive both personally and professionally.

Employee engagement programs often face challenges in sustaining initial enthusiasm over time. According to you, what are some effective long-term strategies to maintain high levels of engagement across diverse employee demographics?

Employee engagement programs are essential for creating an easy, relevant, and distinctive employee experience cycle. To sustain the initial enthusiasm over time, these programs must be developed with employees, for employees. The biggest challenge arises when these programs are solely owned and designed by HR functions.

Employee engagement programs should reflect genuine insights and needs. Regularly soliciting and acting on employee feedback through surveys, focus groups, and one-on-one meetings ensures these initiatives remain relevant and responsive to the evolving preferences of the workforce. This approach makes employees feel heard and valued, giving them a voice in shaping these programs.

Employee engagement programs should have a clear purpose, mission, and calendar, and be led by employee groups who act as volunteer cultural ambassadors. This involvement ensures employees have a personal stake in the success of these initiatives, leaving their fingerprints on every aspect.

Creating a sense of community and belonging is also vital. Organizing inclusive events, team-building activities, and cross-functional projects fosters connections among employees from different backgrounds. Encouraging collaboration and recognizing diverse contributions help reinforce a unified organizational culture.

Integrating well-being initiatives that address physical, mental, and emotional health supports a holistic approach to employee engagement. Programs promoting work-life balance, stress management, and overall well-being demonstrate that employee health and happiness are priorities, leading to a more engaged and productive workforce.

Balancing elements of engagement, fun, inclusion, and well-being in the engagement calendar is crucial. The calendar should not be overwhelming but should include continuous, meaningful interactions. Consistency beats intensity.

Finally, "walk the talk" leadership is critical. Leaders’ involvement and transparent communication in employee engagement programs are essential to maintaining enthusiasm and belief in these initiatives. Visible commitment from leaders can inspire and motivate employees, ensuring long-term engagement.