How to Achieve Design Excellence & Advance Gender Equity in Architecture

By: Kristen Fraumeni, Vice President Senior Designer, HKS, Inc | Tuesday, 25 June 2024

Kristen Fraumeni, a distinguished architect at HKS since 2020, excels in commercial mixed-use and residential design. With over a decade at Gensler, she crafted international award-winning projects. A licensed California architect and LEED GA, she champions inclusivity as Co-Chair of AIA LA's Women in Architecture.

In a recent conversation with the Global Woman Leader Magazine, Kristen discusses integrating sustainability in architecture, future trends, and how gender-diverse perspectives enrich design. She also highlights the role played by Women in Architecture Committee in terms of shifting perceptions and expanding opportunities for women in the field.

How should design firms approach integrating sustainability into architectural designs? How do you see this evolving in the future?

At HKS Inc., we have adopted the AIA 2030 Challenge, committing to achieving carbon-neutral new buildings and developments by 2030. This initiative focuses on advancing design quality, energy efficiency, and reducing carbon emissions to combat climate change. Our sustainable design strategies include thoughtful site selection and building orientation, incorporating passive energy systems, and using locally sourced, low-carbon materials. We emphasize water conservation, construction waste reduction, and smart technology integration. Additionally, we aim for green building certification and conduct lifecycle assessments on certain projects to understand environmental impact. HKS performs energy models on all projects and documents performance in the AIA 2030 Design Data Exchange tool, keeping us accountable to the goals. Looking forward, we aim to be even more aggressive in sustainability, pushing for continued innovation and environmental stewardship.

The concept of 'design for all' extends beyond physical accessibility to encompass social, cultural, and gender inclusivity. How do you ensure that your designs reflect  the diverse needs and perspectives of the communities they serve?

For every project, I conduct a 'Nature of Place' study at the onset, which offers a profound understanding of the existing systems within the specific location. This study allows my team and I to deliver greater value to our clients and all stakeholders impacted by our work. By exploring the essence of each place, we uncover its unique character, aiming for holistic design solutions that enhance the human experience and foster a shared purpose. Each project is viewed as an opportunity for design excellence. Additionally, I often engage with a 3rd party research consultant who performs market analyses to understand community dynamics. For multi-family residential projects, I envision the lives of potential future tenants to customize amenities and unit features. Neighborhood outreach, guided by client representatives, also helps capture community desires which we then integrate into the design vision and project goals.

How do you believe the incorporation of diverse perspectives, particularly those  influenced by gender, enhances the richness and depth of architectural design?

Architecture is a universal experience, and its design should reflect the needs and perspectives of all users. This is why it is crucial for architectural practice to be informed and influenced by all genders. Each member brings a unique viewpoint, contributing distinct beliefs and solutions. For instance, as a mother, I prioritize features in multi- family residential projects that cater to families, such as incorporating full bathtubs instead of solely walk-in showers. While this may seem like a minor detail, it significantly enhances the convenience and functionality of a home. Additionally, women often have different insights regarding safety, which can lead to more thoughtful designs, such as improved lighting in parking lots and pedestrian pathways. I believe in the power of collaboration and value the input of designers with perspectives different from my own. Together, we can create spaces that truly meet the diverse needs of all users.

When navigating design challenges, how do you strike a balance between pushing  creative boundaries and addressing practical considerations?

This is an excellent question and one I continually grapple with. I always begin with ambitious, bold ideas, allowing creativity to flourish unrestricted at the project's onset.

Client feedback then steers these ideas towards more pragmatic solutions. Sometimes, the most innovative concepts are so compelling that I can persuade clients to embrace them, pushing their boundaries. With over 15 years of architectural experience, I understand the constraints of construction and cost, so I avoid proposing completely unrealistic solutions. The goal is to create value through creative design. If a big idea functions efficiently and attracts guests, tenants, or users, it is more likely to survive value engineering. Architectural renderings, including computer visualizations, animations, and VR, are invaluable for presenting ideas photorealistically. Additionally, collaboration with various consultants’ structural, mechanical, and electrical engineers, lighting and acoustic designers, landscape architects, etc…ensures a balance between creativity and feasibility.

What advice would you provide for the young architects to navigate gender equity challenges while fostering innovation and inclusivity within architectural firms?

I recommend seeking out a local architectural community that supports diversity. Many such communities offer mentorship opportunities, allowing young architects to seek advice and guidance from more experienced professionals. Also, be the ally you seek by voicing opposition to injustices, offer humble encouragement to others, and take decisive action for meaningful change without hesitation or a desire for recognition.

Being assertive and using your voice is crucial. Overcoming shyness or fear of speaking up can significantly impact your career. Expressing your ideas and offering multiple solutions can position you as an innovative thinker and leader. Finally, shine your light; what I mean by this is take an active role in advancing your career through the practice of self-advocacy. Recognize and celebrate your achievements and get comfortable promoting yourself unapologetically.

Can you share insights into how the Women in Architecture Committee has contributed to shifting perceptions and creating more opportunities for women in the field?

The AIA|LA Women in Architecture Committee (WiA) is dedicated to advancing gender equity in the architectural profession through a variety of events held throughout the year. Our flagship event, the Powerful Conference, occurs every fall, with this year marking the eleventh edition, Powerful XI. This conference serves as a dynamic platform for women architects to showcase their work, engage in intimate workshops, and participate in roundtable discussions. Attracting over 350 attendees annually, it fosters

Valuable connections among WiA members, guests, and speakers. In addition to the conference, WiA hosts networking mixers, speed mentorship sessions, biography writing workshops, headshot events, leadership panels, and interactive public speaking workshops featuring comedy and improves. We partner with allied organizations like the Association for Women in Architecture + Design, Women Working Together and the AIA LA Emerging Professionals Committee to broaden our reach and impact, benefiting a wider spectrum of individuals in the profession.

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