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Incorporating Technology to Revolutionize the Supply Chain & Logistics Industry

By: Jyoti Garg, Regional Director, cargo-partner | Wednesday, 11 September 2024

Jyoti Garg, Regional Director at cargo-partner, is an HR professional with extensive experience in logistics and supply chain management. Her expertise includes team building, HR policies, sourcing, performance management, and employee relations. She joined cargo-partner in 2014.

In a conversation with Global Woman Leader Magazine, Jyoti shares her diverse experience working in the supply chain and logistics space where she has implemented innovative technologies. She asked for a smooth flow of communication in firms to avoid conflicts and incorporate sustainable activities into their systems.

In the dynamic field of logistics and supply chain, we often see leaders implementing innovative technologies. From your perspective, what emerging technology or trend do you believe will have the biggest impact on the industry in the next 5 years?

AI is set to revolutionize the supply chain industry, with tools like robotics and automation transforming the entire process. This has led to a shift from faxes to emails, and the customer service department has become automated, providing real-time updates. Companies like cargo-partner are developing their own tools, such as the SPOT Visibility & Collaboration Platform, which connects all involved parties, providing real-time information. As a result, the customer service concept is transforming, as customers can now receive real-time updates directly from the system.

In the next five years, companies will invest in system automation and high-tech technologies, such as market analysis and predictive analysis, to prevent disruptions and ensure the supply chain remains resilient. Even small forwarders and local forwarders are investing in technology to stay updated and prepared for potential disruptions.

As a seasoned HR professional in logistics, you've likely observed various approaches to talent acquisition. What strategies have you noticed industry leaders using to attract top talent in a competitive market?

Managers should prioritize attracting and investing in individuals with the right skills and leadership qualities. Effective leaders can draw talented people, while poor management may result in high turnover. Employee referral programs can foster a positive work environment and help attract more candidates.

The biggest challenge in the industry is not merely sourcing the next generation of managers but developing them. HR should avoid practices like the "Piper effect" or "herd hiring," which can result in reduced diversity, diluted values and mass turnover. Instead, the focus should be on candidates who align with the company’s brand values. High salaries and compensation packages can be challenging for smaller companies to offer, making it difficult to attract top talent. Successful employee referral programs and strong employer branding are crucial. Positive word-of-mouth about the company’s leadership and management can help draw in more talented individuals.

Employee relations can be challenging in logistics, especially with diverse teams and global operations. From your vantage point, how have industry leaders effectively fostered a positive workplace culture across different regions or departments?

To prevent employee attrition and conflicts, it is essential to practice transparent communication, respect everyone’s opinions, and allow individuals the freedom to express their thoughts. Respect is a universal value that applies across different cultures and work styles. When conflicts arise, it’s important to inform both parties about the reasons behind their actions and address the issues openly. Demonstrating kindness and understanding when an employee faces a problem can be key to resolving conflicts. By responding to kindness with kindness, you can prevent conflicts and strengthen relationships. This approach is vital for fostering a positive work environment and minimizing employee disputes.

Sustainability is becoming increasingly important in supply chain operations. Could you share examples of how industry leaders are integrating environmentally sustainable practices into their logistics strategies?

Big companies, in the automotive sector and various sectors are increasingly requiring ESG (Environmental, Social, and Governance) certifications and rankings from organizations like EcoVadis, SEDEX, and Intellex. These organizations audit companies and provide rankings based on their ESG and environmental sustainability practices. Compliance with these standards is mandatory for all partners, including service providers, customers, and vendors.

Certifications cover various parameters, including employee safety, health, security, and common omissions. Companies are collaborating to integrate sustainable practices into their operations, such as using energy-efficient vehicles, implementing solar energy solutions, and engaging in rainwater harvesting. Supply chain companies are also focusing on route optimization and green packaging, including the use of reusable materials for future packaging.

These companies have established mandates, KPIs, and annual budgets specifically dedicated to sustainability and environmental initiatives.

Supply chain resilience has been a hot topic, particularly in light of recent global disruptions. What measures have you observed industry leaders taking to build resilience into their supply chain networks?

Supply chain disruptions are often unpredictable and unavoidable, much like weather events. The industry has faced significant disruptions, including the COVID-19 pandemic, Hurricane Katrina, and the Suez Canal blockage in 2021. To address these challenges, AI-based tools and systems are being developed to enhance the management and mitigation of such disruptions. These tools facilitate better planning for rates, costs, and cargo, which helps optimize operations during various seasons and events.

Despite these advancements, some disruptions remain inevitable and difficult to predict. Nevertheless, many companies are investing in predictive and market analysis to better manage these disruptions, such as the supply chain surges that occur during the Chinese New Year.

In a rapidly evolving regulatory landscape, compliance is a critical concern for logistics companies. How have industry leaders managed regulatory challenges effectively while maintaining operational excellence?

Companies like cargo-partner and other supply chain technology companies are implementing systems that alert operators of potential non-compliance. These systems help ensure that documents are properly placed, countries are not on embargo lists, and goods are checked for dangerous goods. These tools help prevent predictable compliances and ensure the smooth operation of the industry.

In the service industry, human intervention is crucial, and continuous training is essential to keep operators aware of compliances. cargo-partner uses e-learning processes and training modules to keep employees updated on global regulations. Proactive system alerts notify operators of potential risks to their shipment.

Subscriptions to regularity authorities, such as customs houses, airlines, and shipping lines, help companies stay informed about new guidelines. This helps prevent non-compliance and maintains operational excellence. Continuous improvement in company systems is also necessary to keep up with the changing industry guidelines and prevent revenue leakages. By staying knowledgeable and updated on new guidelines, companies can ensure smooth operations with excellence.

Message to Readers

Every 20 years, the industry experiences transformative changes, such as those seen during the industrial, technological, and agricultural revolutions. Today, automation is the norm, and staying updated is crucial for success in any field. It is essential to dedicate 20-30 minutes daily to reading about new developments in your industry—whether it’s in hospitality, fashion, entertainment, or supply chain management. Keeping informed about industry advancements helps you stay relevant and valuable in your field..