Nature Hedonist by Julia Sukhanova

Founded in 2020 by Julia Sukhanova and Gulnar Tyndybaeva, Nature Hedonist is a fashion brand based in Dubai, that is inspired by mother nature and creates sustainable designs for everyday life. It focuses on producing ethical designs that compliments culture and aesthetics. The brand works on slow fashion ideology taking environmental consciousness in mind.

The two fashion-enthusiast founders, collaboratively established the brand with an intent to design a wardrobe that exhibits elegance but demonstrates nature’s different forms and species. The primary forte of the brand is that it uses natural fabric like linen, to embrace sustainability. Having minimalistic designs on their clothing represents durability.