BLSSD by Lama Riachi

Based in Dubai and Beirut, BLSSD was founded by Lama Riachi in the year 2015. It is a non-profit social enterprise fashion brand which was established under an idea to aid cancer patients with ready-to-wear clothing designs. Using minimalistic work, the brand’s certain collections represent perfection in imperfection with the use of gentle fabrics and subtle logo. Their speciality of creating street style luxurious clothing displays power of innovation.

Lama Riachi herself is a cancer survivor who voyaged on the journey to support cancer patients with inception of her brand. The brand helps those individuals who are dealing through this disease while working with the sister foundation Blessed (together). Lama’s experience led her to create such a brand that not only designs aesthetical clothing but also makes a difference in those patient’s lives with fashion positivity.