Abadia by Shahd Al Shehail

Abadia was founded in the year 2018 by Shahd Al Shehail who also serves as the Chief Executive Officer (CEO) of the brand. It is based in Saudi and is a women-led sustainable brand that creates fashionable wear for contemporary woman. Known for the commitment towards craftsmanship of the Arabian Peninsula, the brand is all operated by women and generates sustainable income for the artisans.

An award-winning social entrepreneur, Shahd Al Shehail focuses on sustainability, women's economic development, and cultural preservation. Her brand is an ethical luxury brand that represents female artisans across Saudi as well as UAE. Additionally, she has also co-founded Project JUST which was an online platform, catering as a leader in fashion sustainability and ethics.