Only Ethikal by Deepthi Chandran Joyau

Dubai-based fashion brand, Only Ethikal was founded by Deepthi Chandran Joyau that offers a collection of ethical and sustainable fashion products through its e-commerce platform. The brand not only markets clothing but also enlightens the consumers about environmental impact of fast fashion. In addition to serving the environment through fashion, the brand also contributes 1 percent of their monthly earnings to certain organizations dedicated towards environment.

Having more than a decade of experience in Finance and Operations, Deepthi established her brand in 2018 after working for Rethink ME Ltd. Previously, she was also a fast-fashion shopper but soon after she realized the consequences, Deepthi transformed herself for the betterment of the society. Due to the carbon footprint, the environment suffers and on account of controlling the damage, Only Ethikal influence consumers to prefer sustainable clothing.