IAB Appoints General Motors' Shenan Reed to New Chair

Interactive Advertising Bureau (IAB) in an announcement in January, revealed about the appointment of General Motors global chief media officer, Shenan Reed. She will be taking the position of new chair of the trade organization’s board of directors. Additionally, Shenan was a part of General Motors since 2023 as Global Chief Media Officer. Prior to joining there, she worked with L'Oréal for nearly 4 years as SVP, Head of Media and at Publicis Groupe as President, Chief Client Officer for almost 3 years. Being a seasoned leader in the industry, she has also worked with Wavemaker for 3 years as President, at L’Equipe L’Oreal and at FIT as Adjunct Professor.